Information Systems Driven Approach to Organizational Decision Making
Kevin Njeru
Mount Kenya University
https://orcid.org/0000-0002-8160-9322
Catherine Wanjiru Kiarie
Mount Kenya University
Keywords: Competitive intelligence, Business Intelligence, Information Systems, ICT, Competitive Advantage
Abstract
In today’s dynamic business environment, no organization can exist without analyzing its market environment, customers and competitors and taking appropriate business actions before their competitors. The ability to be pro-active and not reactive is one of the greatest techniques for creating value within an organization. This requires a continuous process of transforming information into intelligence and intelligence into actionable knowledge so that a company can plan for and manage the future. Information systems have for long been considered as competitive weapons; their ability to convert data into competitive intelligence makes them essential tools for today’s enterprises. This research considers the role of information systems in transforming business information into knowledge to drive decision making within business enterprises. The research considers business intelligence from the perspectives of ICT tools adoption, growth in data capture in firms, organizations dependence on information in making decisions and the declining costs of ICT tools acquisition by firms as key characteristics that continue to drive the dependence of ICT as a critical driver of decision making in firms.
Author Biography
Catherine Wanjiru Kiarie, Mount Kenya University
Mount Kenya University
